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In the year 1996, there were improvement in the following sectors:
- Manage our own order-filling groups
- Staff strength increased substantially
- Focus on recruiting professional and dedicated order-filling group
19 September 1997, as subsidiary of Phillip Securities Pte Ltd, Phillip Futures was renamed Phillip GNI Futures Pte Ltd. due to the joint venture in September 1997.
In September 1998, POEMS Futures was launched. Phillip GNI Futures Pte Ltd became the first brokerage in Asia to provide clients with a one stop multi-product internet trading system.
During 1998, Phillip GNI Futures Pte Ltd was one of the largest SIMEX operations supporting its business and enabling it to rank consistently among the top most active SIMEX Clearing member. It is also the first in Singapore to establish Trading Centre for Electronic Locals (Individual SIMEX Members).
In February 1999, the POEMS FOREX was launched which made it the first in Singapore to offer internet trading Futures, SPOT FOREX and SPOT Gold/Silver on an electronic platform.
The successful development of the company during these years was also contributed by the clients’ value for the company.
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